Gubernatorial Campaign AD's

The Erie Co. launched a recent ad utilizing sports as a means to sway the vote come Election Day in New York State's race to the governors mansion. The ad paints the Gov. Cuomo as the right man for the people of New York because of his efforts to retain the Buffalo bills. Rob Astorino is depicted as an outsider whose allegiance belongs to Florida's Miami dolphins.

Will this be effective? Should voters personal preferences for a sports team weigh heavily as we consider the right person to run the state. As knowledgeable voters (at least that is what I would like to assume) making the decision on who to vote for should be based on who you believe will best serve your interests in Albany.

The light hearten nature of Rob Astorino’s parody really appeals to people in general. The ad portrays Astorino as your average Joe trying to accomplish something big. Astorino has enlisted the help of some recognizable faces in New York state like Michael Kay who is the voice of the New York Yankees and also hosts his own sports radio talk show in the metropolitan area. Realistically speaking this ad isn't going to close the deficit at the polls, but it’s certainly an interesting way to advertise a candidate.

The twos AD's depict the two candidates in a different light, Cuomo as man using dirty tactics and Astorino as the underdog people usually root for.